Executives within the major labels are confirming decreased sales on iTunes ever since Apple implemented variable pricing on the popular digital music store in April. Digital Music News reports that individual song sales have dropped, resulting in a decline in overall revenue.
The most popular songs on iTunes were set to $1.29, and even though a drop in sales was probably expected, the higher prices were supposed to compensate for that loss. Even worse, the sales slump has for all songs, not just the top tier tracks. One of the industry execs told Digital Music News:
Continue reading...“It’s back to the abacus to figure out the best mix.”
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