Hulu, the site that offers free streaming TV shows and movies, is trying to strike deals with major labels Universal, EMI, Sony and Warner to host music videos. The dealings indicate that Hulu is planning to compete directly with YouTube-backed music video site Vevo.com, which is expected to launch later this year.
YouTube has already teamed up with Universal Music Group (UMG) for Vevo, but is also interested in negotiating the addition of the remaining labels to the new video site. Ironically, if all goes as planned, Hulu and Vevo will both stream the exact same music videos licensed from the same labels. They will undoubtedly be contending with each other for our attention in the near future, but if they are offering the same content, how will we choose between the two? Continue reading...
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