The European Commission is launching a campaign with MTV called “Play to Stop”, which aims to promote environmental consciousness on MTV in eleven EU countries. There will be concerts, television programming and online content aimed at educating European youth about climate change.
The initiative is part of the energy and climate change policy adopted by the EU in December 2008, and may be related to a recently released Europe-wide survey which shows that only half of people aged between 15 and 24 have ever taken action against climate change. Continue reading...
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