Twitter Is Helping the Music Industry

Twitter users are more likely to buy music online than non-users. An NPD report says that 33 percent of Twitter users bought a CD in the last three months, compared to 23 percent of all Internet users, and 34 percent of Twitterers purchased a digital download, which is considerably more than the 16 percent of overall Web users who bought music online.

Can Twitter change the downward spiral of music sales? The four major labels, EMI Music, Warner Music, Sony BMG and Universal Music, all have Twitter accounts, no doubt to take advantage of easy distribution on the platform. However, bands and artists have also been able to keep their trusting followers more up-to-date on their latest releases through Twitter, and spread new music more efficiently. Continue reading...