27.7.09

SOUR Includes Fans in Music Video

The music video for Hibi no Neiro (translation: Tone of Everyday) by Japan based alt-rock band Sour from their ‘Water Flavor EP’ uses fans as actors. Basically, people from around the world filmed themselves on webcam, and Sour mashed up the footage to produce a “crowdsourced” music video.

The “mini album” was released last month, and it’s their fourth official release. The three piece band is set to play at Tokyo’s Neutral Nation 09 festival on July 12. Check out the new music video after the jump: Read more...

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